The Real Deal: Developer Robert Herscu on revamping industrial LA properties for creative tenants

Developer Robert Herscu is betting big on single-tenant office buildings. The Australian businessman, CEO of HQ Development Group, is set to open yet another Los Angeles area office property geared towards a single creative or tech tenant who wants their own quirky flagship building, he told The Real Deal. The property, which consists of three adjoining former warehouses at 720 N. Cahuenga Boulevard in the Hollywood Media District, has already been renovated top to bottom by architecture firm Shubin + Donaldson, which rejiggered it to include exterior courtyards, mezzanines, a library and screening room, open offices, kitchens, meeting rooms and a yoga studio. Herscu hopes the revamp of the 1950s-era prop warehouse is a recipe for attracting a top-tier tech tenant. “They call them the compounds,” he said of the types of casual offices he likes to build. “People want to bring their dogs, plug in their electric cars, come into an environment that feels like their home rather than going to a high-rise and getting in an elevator with a bunch of suits.”

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