Our Vision: to create fluid, collaborative environments for creative enterprises with transformative, cutting edge design.

HQ Creative Office is the premier developer of upscale creative office space in Los Angeles, CA. It is a subsidiary of The HQ Group, founded by entrepreneur Robert Herscu. The HQ Group currently owns and manages a portfolio of shopping-centers, high-end restaurants, and ancillary related businesses.

HQ Creative Office was founded in 2011 with the goal of providing creative office tenants a turnkey working environment alongside architectural significant design and construction. Over the past three years the company has leveraged its reputation in successful real estate and entrepreneurial ventures into becoming the prominent adaptive reuse developer for the innovative community. HQ Creative Office achieves this through a holistic process in which property sourcing, architectural design, construction and material sourcing, are all done with the single vision of end user functionality and spatial awareness.

As the Los Angeles creative office submarket continues to grow, the HQ Creative Office portfolio offers a new level of understanding to those working in creative and innovative industries by aligning the three pillars of state-of-the-art space, exceptional design, and prime location.

[LEADERSHIP]

Robert Herscu

CEO & Founder of HQ Development

Robert Herscu founded HQ Entertainment in 1992, he earned his degree in Economics and Accounting at Monash University in Melbourne, Australia. After Immigrating to the United States he spent several years working in mergers and acquisitions for Shearson Lehman Brothers in New York City. Eventually Mr. Herscu decided to put his entrepreneurial passion into play, creating companies with sales in excess of $300 million. The success and value created by these ventures solidified Mr. Herscu’s reputation as a sharp visionary and his relationship with leading shopping mall developers, such as Westfield, Macerich, General Growth Properties, Taubman, Vornado, Preit, CBL, Caruso and others. Mr. Herscu became involved in the real estate market by forming HQ Development in 2003. At present, HQ Development holds 200,000 square feet of strip shopping centers, industrial buildings, and entitled land for commercial projects, as well as numerous buildings for creative office space.

Freddie Shiffer

Fred, a native of Mexico, graduated with a degree in Justice Administration from Imperial Valley College in California. In 1991 Fred began to invest and open several food concession stands within shopping malls. Through these interests, Fred met Robert Herscu, and in 1992 they formed a partnership to develop a vending machine business that included candy dispensers, kiddie rides, soda machines, and payphones. The relationship expanded to include ATM machines and seasonal marketing ventures in shopping malls. More recently, Fred was part owner and operated of the largest double-decker carousel company in the United States. He is actively managing a number of commercial real estate properties for The HQ Group. Mr. Shiffer has been business partners with Mr. Herscu for the past 25 years.

Mei Zheng

Mei Zheng, a native of China, graduated with a degree in Law from Wuhan University in Wuhan, Hubei, China. She has worked in the public and private sector in China, Japan, and the US. In 2004, she received her Accounting Certificate from UCLA. Ms. Zheng joined The HQ Group in 2005, where she works alongside Mr. Herscu on various projects. Her roles at HQ include analyzing investment opportunities and managing the Group’s finances.

Na’ama Termechi

Na’ama Termechi grew up in Los Angeles, and graduated with Master’s Degree in International Relations and Economics from SAIS, Johns Hopkins University. Joining HQ in early 2016, she transitioned into real estate development, after many years in roles related to science and technology stressing multilateral cooperation, expert recruitment, and philanthropy. Na’ama also holds a Bachelor’s Degree (Honors) in Psychology from UC, Santa Barbara.

Stephanie Greene

Stephanie Greene began her career in Wholesale Telecommunications account management for 10 years. She later ventured into restaurant management and event planning for the past 6 years, focusing on clientele growth through marketing, events, and maximizing client experience.  In 2017, Stephanie joined HQ Development wearing many hats, but her main concentration is property maintenance by sourcing service providers and overseeing some current developments.

Alex Bird

Originally from England, Alex Bird has more than 10 years of professional experience and $1.5 billion dollars in real estate transactions to his name. In 2005, Alex began his career with Newmark Grubb Knight Frank, specializing in office and retail developments in London’s financial district. Working with the senior partner, he completed the purchase of Britain’s most expensive office building, 30 St Mary Axe, for ₤600M. In 2007, Alex was awarded membership to the Royal Institute of Chartered Surveyors. In 2009, Alex moved to Los Angeles to work with The Coffee Bean & Tea Leaf, specializing in store development and franchising. Then, in 2012, Alex became involved with adaptive reuse projects focusing creative office and multi-family real estate. He subsequently obtained his real estate license and joined HQ. Alex received a Bachelor’s Degree (Honors) in Management and IT from Manchester Business School at The University of Manchester, and a Master’s Degree in Property, Valuation & Law from Cass Business School, City University, London.

[tenants]

Ghost Group

Ghost Group is a technology company that has a portfolio of advertising, web, point of sale, and logistics software.

Within Unlimited

Within Unlimited, Inc., a virtual reality company, provides technology solutions for creating and distributing story-driven experiences in virtual reality. Experience the best in Virtual Reality storytelling directly on your computer, smart phone, or VR headset.

Superprime

Superprime is a Los Angeles production company specializing in commercials, branded content and innovative film.

L1N Pictures

L1N Pictures is a feature film and television production house, with both first-look and exclusive deals at Warner Brothers. With a diverse talent team, L1N pictures is able to work with international filmmakers and source material from around the world.

Vertigo Films

Vertigo Films is a UK-based film and distribution company. The company specializes in creating and distributing commercially driven independent cinema. They have offices in Los Angeles, London, and Berlin.

Animal Logic

Animal Logic is an Australian animation and visual effects studio based at Fox Studios in Sydney, Australia and Warner Bros. Studios in Los Angeles, California, USA

Mashable

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

HONK!

Founded in 2014, HONK is the trusted way to find and order roadside assistance from the web, mobile phone or tablet, 24/7, nationwide.

Entertainment One

eOne enables every step in the entertainment value chain from development and production to marketing and distribution. With the reach of a studio and the flexibility of an indie, we share bold stories with audiences around the world.

Le Vision Pictures

Le Vision Pictures (Levp), a subsidiary of LeEco, is one of the largest film production and distribution companies in China.

Outerknown

Outerknown is a surf lifestyle and clothing brand focusing on using sustainable materials in its products. It is a partnership between pro surfer Kelly Slater and French fashion conglomerate Kering.

The Baby Box

The Baby Box Co., inspired by a Finnish tradition, is an innovative, integrated program equipping parents with education and resources to give their babies a safe start in life. Baby Boxes can be used as a safe sleep space for a baby’s first five to six months of life.

Violet Grey

Violet Grey is a multi platform beauty enterprise founded by Cassandra Grey. Violet Grey utilizes e-commerce as well as brick and mortar stores to bring the best of Hollywood beauty products to its customers.

Mirum Agency

Mirum Agency is a shopper engagement agency that turns shoppers into buyers by creating and connecting custom content to drive sales through retail partners. It is a WPP subsidiary.

Maple Tree Academy

Maple Tree Academy is a school dedicated to teaching children 6 weeks to 6 years old a true love of learning and the wonders of school. We accomplish this by providing thoughtfully planned classrooms full of imaginative, challenging materials which stimulate the multiple senses. We combine this with highly trained, caring teachers who motivate the children to think critically and learn to problem solve. The results are children who are confident, successful students.

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